Vulnerability index

A 15-question test that will allow anyone to assess their risk of becoming homeless

Vulnerability index

Nochlezhka together with Action ad agency created “Vulnerability Index” - a 15-question test that will allow anyone to assess their risk of becoming homeless. These questions were made by Nochlezhka's specialists, so they took into account all the significant factors that can lead any person on the street homeless.

“The test result can be intimidating - and you might not want to share it. Test is needed so that people can see that homelessness is not some abstract distant concept. Unfortunately, it is very close. Because there is no protection against oneself getting on the street, no one has it.“, says Grigory Sverdlin, Nochlezhka charitable organization chairman.

“Many people believe that homelessness cannot affect them, and it is the lot of alcoholics and those who have brought themselves to the streets. As a result, there are very few people who want to understand this issue and help homeless. We hope that after learning the real reasons for homelessness, people will feel sympathy for homeless and for Nochlezhka’s work.”, expects Sandro Gelashvili, Action Group creative director.

“Vulnerability Index” was created together by Nochlezhka and Action ad agency.“We created a "Vulnerability Index" social project in order to break a settled stereotype and tell about the true reasons of homelessness, which, in one way or another, can affect any of us. We hope that the test will help increase overall awareness and reduce the level of indifference towards people who find themselves on the street.”, says Ekaterina Volkova, Action Group copywriter.

Thanks

“Vulnerability Index” was created together by Nochlezhka and Action ad agency.
All campaigns