Vision test

First of all it is important to see a person who is in trouble in every homeless. This is the only way to help particular people and only through this it is possible to fight homelessness in general

Vision test

Проверка зрения
Nochlezhka launched a new social ad campaign called "Vision test" with posters stylized as an eye chart telling stories of homeless people. In large font - widespread stereotypes about homeless, in small font - stories of real people.

First of all it is important to see a person who is in trouble in every homeless. This is the only way to help particular people and only through this it is possible to fight homelessness in general.

We automatically use labels regarding homeless people without thinking that behind each of them is a person with his own history and lot. "Vision test" concept shows that there is a real person behind each such stereotype. In each poster we told stories of particular people who found themselves in a difficult situation, but do not give up and continue to fight for a decent life.

Thanks

Social ad campaign "Vision test" was created pro bono by Action ad agency. The "Vision Test" posters appeared on sites of ad operators Poster, Reklama-Center company, LAYSA, and in Vedomosti newspaper. These partners provided Nochlezhka with advertising sites for free.
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