Kirill Ivanov, Noize MC, Grechka and Boris Grebenshchikov about street ruthlessness to people
from 5 October 2020
Together with Great advertising group and Cooldown production, we made a new social video. It stars Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov from Samoe Bolshoe Prostoe Chislo. The main idea of the video is simple: even those to whom the street says “Nobody cares about you”, who is robbed of their name and hope, can get out with our help. Homelessness is not a choice, because it is a terrible life full of dangers and violence. It is possible to get out of homelessness if there are people to help.
Great advertising group and Cooldown production for the idea and video production. We also thank Kirill Ivanov, Grechka, Boris Grebenshchikov and Noize MC for their support and their willingness to talk about the problem of homelessness.